Market Research Intern

March 24, 2023
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Job Description

Job Objective:

Perform Secondary & Primary research on Commercial vehicle applications & industry trends.


As a Market Research intern, you will play a crucial role in generating critical market insights that would be used to generate ideas for the long-term product plan for Ashok Leyland.

1.Conducting secondary research: You will be responsible for conducting research on existing market reports, databases, and publications related to commercial vehicles application-industries like Cement, FMCG, etc.

2. Analyzing data: You will be responsible for analyzing the data that you collect from the various sources and presenting it in a way that is easy to understand and use.

3. Identifying market trends: You will be responsible for identifying market trends, in relevance to given industry/application for growth, patterns, abnormalities, etc.

4. Creating reports: You will be responsible for creating reports for each industry-application, that summarize your findings and recommendations based on your research.

5. Presenting findings: You may be responsible for presenting your findings to various stakeholders within the organization.

6. Maintaining databases: You may be responsible for maintaining databases of market research reports and publications, as well as other relevant data sources.

7. Conducting Primary research: You will be meeting/calling selective customers for insights and survey as per defined questionnaire

Desired Skills:

Business acumen

· Good understanding of key aspects of automotive and heavy industries business including understanding of market, value drivers and internal processes

· Ability to identify industry shaping market trends and assess its impact

Technical expertise

· Understanding of technical specifications of automotive products

· Strong multi-functional understanding of major macro drivers and ability to build parallels between different industry/ trends/ phenomena

· Good understanding of credible tools and sources for conducting research

· Strong analytical capabilities and critical thinking

Requirements: Personal Laptop