Market Research Intern
Job Description
Job Objective:
Perform Secondary & Primary research on Commercial vehicle applications & industry trends.
Responsibilities:
As a Market Research intern, you will play a crucial role in generating critical market insights that would be used to generate ideas for the long-term product plan for Ashok Leyland.
1.Conducting secondary research: You will be responsible for conducting research on existing market reports, databases, and publications related to commercial vehicles application-industries like Cement, FMCG, etc.
2. Analyzing data: You will be responsible for analyzing the data that you collect from the various sources and presenting it in a way that is easy to understand and use.
3. Identifying market trends: You will be responsible for identifying market trends, in relevance to given industry/application for growth, patterns, abnormalities, etc.
4. Creating reports: You will be responsible for creating reports for each industry-application, that summarize your findings and recommendations based on your research.
5. Presenting findings: You may be responsible for presenting your findings to various stakeholders within the organization.
6. Maintaining databases: You may be responsible for maintaining databases of market research reports and publications, as well as other relevant data sources.
7. Conducting Primary research: You will be meeting/calling selective customers for insights and survey as per defined questionnaire
Desired Skills:
Business acumen
· Good understanding of key aspects of automotive and heavy industries business including understanding of market, value drivers and internal processes
· Ability to identify industry shaping market trends and assess its impact
Technical expertise
· Understanding of technical specifications of automotive products
· Strong multi-functional understanding of major macro drivers and ability to build parallels between different industry/ trends/ phenomena
· Good understanding of credible tools and sources for conducting research
· Strong analytical capabilities and critical thinking
Requirements: Personal Laptop